It is not enough to just have a website these days; businesses need to have mobile websites as well because people are increasingly using their smartphones and tablets to access the internet. Since mobile website design is completely different from regular web design, you'll need to approach the exercise differently. You'll need to keep in mind that the interface should be suited for touchscreens and the content should also load quickly (connections can be slow and visitors don't have much patience). While tablets have large screens, most smart phones have small screens. Therefore, you should aim for with a minimum width of 320 x 480 px.
The following tips will enable you to create a site that will help you get lots of visitors:
1. Keep the content as simple and concise as possible. Smartphone users rarely have the patience or interest in looking at extraneous content.
- Go through your site over and over again in order to eliminate any swipes or taps that are not absolutely essential.
- Your mobile site should only offer what the user will be looking for. Most often this includes contact details, maps, online booking etc. You can redirect the visitor to your main website for any other information that has to be read at length. Keep in mind that people use their mobile phones very differently from their laptops or PCs when accessing the internet. In addition, many people prefer to use regular sites. Instead of the mobile sites.
- Reduce the number of pictures you use because they aren't particularly useful whilst taking up a lot of space.
2. Reduce the number of forms that have to be filled out. Similarly, keep the number of fields limited because people hate having to key in information on small screens because they tend to make a lot of mistakes while doing so.
3. Make sure that your mobile site has the same look overall as your main website, down to your corporate colors. You should also ensure that it carries your logo that is small enough to be visible but not so large that it takes up a lot of space.
4. Keep plenty of space between buttons so that you do not tap on the wrong one by accident. You could also add a certain amount of padding to buttons in order to increase their clickable area.
Get in touch with a good website design company that has a lot of experience creating mobile sites so that your site attracts the right visitors.
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